Spotify podcaster Joe Rogan said that transgender influencer Dylan Mulvaney is an “attention w***e, while discussing the nationwide boycott of Bud Light.
In the latest episode of the Joe Rogan Experience, Rogan and Friday star Ice Cube talked about how the ad campaign featuring Mulvaney cost the brand their number one ranking in the United States and plummeted parent company Anheuser-Busch stock by $20 billion.
“Who controls Bud Light? That’s the question,” Ice Cube remarked. “Why would they make a dumb decision like that?”
“Are they trying to ruin Bud Light? Why would they want to ruin Bud Light? Are they trying to take down some of our most iconic American brands?” He asked.
Joe Rogan just went OFF on Dylan Mulvaney
“You have this mentally ill person who's an attention whore… '365 days of womanhood'…on a Bud Light can…” pic.twitter.com/JwvBAmDRcK
— Graham Allen (@GrahamAllen_1) July 3, 2023
“I don’t think they had any idea this was going to happen,” Rogan supplied.
“This ESG (environmental, social, and governance) thing, that everybody has to dedicate a certain amount of time to woke stuff.”
When Ice Cube asked who “mandates that,” Rogan replied, “good question.”
He said that Anheuser-Busch marketing executive Alissa Heinerscheid, who was the architect behind the Mulvaney campaign catastrophe, had “no idea” how to reach to Bud Light’s fan base.
“The problem is also you get these people coming out of college, like this lady who made the decision for Bud Light,” Rogan commented.
“She’s gone through the university system, she’s in the corporate system, and she’s a woman.”
“And she thinks, ‘we have to be more inclusive.’ And that’s all the language everyone’s using today. So they don’t know any real people,” he continued. “They don’t know regular people.”
Heinerscheid and fellow Anheuser-Busch VP Daniel Blake were reportedly on a voluntary leave of absence since early April, but the brand’s regional head of marketing told the Daily Caller that they were “gone gone.”
“To my understanding, if we publicly announced the word ‘fire,’ it opens up the potential for them to sue us. That’s why we said leave of absence,” the anonymous source said.
However, the beer maker denied the report, but refused to comment further on their employment status.
Rogan blasted Heinerscheid for not understanding that the beer’s core drinkers are sports fans.
“They have no idea if you take a brand like Bud Light, which is known for blue-collar drinking people — they like to f**kin’ watch football and drink Bud Light,” he pointed out.
Rogan turned his criticism towards Mulvaney, who recently blasted Bud Light for failing to “reach out” to her during the boycott.
“And then all of a sudden, you have this mentally ill person who’s just an attention w***e,” he continued.
“And you make a big deal out of putting this person … on a Bud Light can, and they freak the f**k out.”
Mulvaney complained that the partnership with Bud Light caused an unimaginable amount of “bullying and more transphobia.”
“For a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans person at all because it gives customers permission to be as transphobic and hateful as they want,” the transgender activist said in an Instagram video last week.
“And I was scared, and I was scared of more backlash, and I felt personally guilty for what transpired, so I patiently waited for things to get better.”
“But surprise, they didn’t,” Mulvaney accused the brewer. “And I was waiting for the brand to reach out to me, but they never did.”
A former Anheuser-Busch called for CEO Brendan Whitworth to quit over the ongoing boycott.
“We just had 600 workers that one of the Anheuser suppliers […] just laid off,” former Sales & Distribution Company president Anson Frericks told Fox Business on Monday.
“Unfortunately, there’s gonna be more workers laid off [unless] we can find the CEO who is going to successfully and confidently address the situation.”