Maybe he’s born with it? Maybe Maybelline needs a reality check.
Top cosmetics brand Maybeline may be in for a Bud Lite-like boycott over recent advertisements featuring men with full beards promoting their products.
A pair of Instagram posts in the last week were bashed for abandoning women for wokeness.
In their latest questionable Instagram video, the brand displayed influencer Ryan Vita, who is bald and rocked a full beard with a barrette in it, applying Maybelline’s “Super Stay” liquid lipstick in an Amazon Prime Day ad.
This is a new ad from makeup brand @Maybelline. Drop your thoughts in the comments 👇🏻pic.twitter.com/M8cfDn13pV
— Libs of TikTok (@libsoftiktok) July 13, 2023
The post tagged Vita and indicated that he was a brand ambassador with the hashtag #maybellinepartner. Notably, Vita’s Instagram page indicates their use of “she/he/they” pronouns.
A week prior, bearded makeup artist Zak Taylor, a popular TikTok beauty influencer with over 200,000 followers, was featured in another post that declared him a partner of the brand.
In the video, Taylor demonstrated the application of Maybelline’s new summer Instant Protector makeup using a 4-in-1 makeup applier, which he added to his face, neck, and ears.
Mistress Isabelle Brooks saying Sasha Colby's name tonight on the runway had my jaw on the FLOOR. #DragRace pic.twitter.com/ALOnZVv0T9
— 𝔞𝔭𝔦𝔣𝔣𝔞𝔫𝔶 🪩 (@dragraceher) March 18, 2023
This isn’t the only time Maybelline has used biological men to promote their products, but it is the first time they had beards, and fans of the brand are not happy about the development.
“Are female models dead?” One person commented on Vita’s post. “Maybelline needs Jesus Christ ASAP like this isn’t normal at all.”
“Such a pathetic promotion,” another added. “I can’t even imagine anyone thinks this will improve sales,” someone concurred.
“Now you know what brand of cosmetics not to buy,” one person sagely noted.
“Why are you using MEN TO ADVERTISE THIS? I can’t picture myself wearing any of your lipsticks when all I can see is a whole a** beard and mustache!!! Enough already!” an Instagram user replied.
The comments weren’t much more enthusiastic on Taylor’s post.
Maybelline is now promoting its makeup through Dylan Mulvaney. Another boycott incoming? pic.twitter.com/sOeEkPekfO
— Mission:DFW (@MissionDFW) April 26, 2023
“So this is your core demographic or did you just eff up?” Someone questioned.
“Men do buy the most [makeup], so well done Maybelline for catering to your target audience,” wrote on incensed woman. “Clearly I am not one of them.”
Maybelline shocked brand loyalists with video tutorial in June, when RuPaul Drag Race contestant Mistress Isabelle Brooks created a bold red lip look with three different colors while his chest hair was on full display in a scoop neck top.
“Wtf is wrong with this brand????” Someone commented. “So we’ve gone from Adriana Lima to this?! Geeeesh….” Another added.
“D**n didn’t think Ursula is an influencer now,” one replier snarked.
Unsurprisingly, the brand partnered the transgender influencer who single-handedly brought down Bud Light, Dylan Mulvaney.
Prior to the annihilation of Anheuser-Busch’s market share, Mulvaney posted a “getting glam” video to celebrate their 365 days of girlhood in March.
Mulvaney recently fled the United States “to feel safe” after continued backlash from the Bud Light controversy.
“Okay, surprise,” the transgender activist said in her latest TikTok video. “I’m in Peru! I’m at Machu Picchu. Isn’t this so beautiful?”
Dylan Mulvaney claims he no longer feels “safe” in America — flees to Peru….a country where transsexuals are regularly lynched 🤡https://t.co/j4aDCaojjS pic.twitter.com/YtDWRktRpQ
— 🔥⭐️ Edwin ⭐️🔥 (@Edwin53647824) July 14, 2023
Mulvaney said that they booked the “solo trip” to “feel something” after months of backlash.
“And I definitely have. I have done shaman ceremonies that were like 10 years worth of therapy, it was wild,” they detailed.
Mulvaney claimed to feel safer alone in Peru, than they do in the United States.
“I’ve seen a lot of llamas. The people here are so kind. I feel very safe here. It’s a little sad that I had to leave my country to feel safe but that will get better eventually.”
Mulvaney trashed Bud Light for ghosting them during a the firestorm that saw the brand go from number one to the fourteenth ranking beer in the nation.
“I was scared, and I was scared of more backlash, and I felt personally guilty for what transpired, so I patiently waited for things to get better,” they accused.
“But surprise, they didn’t. And I was waiting for the brand to reach out to me, but they never did.”