Former Olympian Caitlyn Jenner blasted Nike for making transgender influencer Dylan Mulvaney a brand ambassador, days after her controversial partnership with Bud Light rattled the nation.
Jenner blasted Nike for going “so woke,” a day after Mulvaney revealed the partnership in a series of Instagram posts modeling the brand’s sports bra and leggings.
“As someone that grew up in awe of what Phil Knight did, it is a shame to see such an iconic American company go so woke!” Tweeted Jenner, who famously transition in 2015.
“We can be inclusive but not at the expense of the mass majority of people, and have some decency while being inclusive,” she continued. “This is an outrage.”
Jenner’s comments were reactionary to a post by influencer Oli London, who detransitioned in 2022 after identifying as a Korean woman.
London blasted Nike for being “a brand that treats men like Dylan Mulvaney that pretend to be women better than it treats women.”
He wrote about how former brand ambassador Allyson Felix, a seven-time Olympic gold medalist, got pregnant in 2018, and Nike responded by reducing her contract by 70%.
The athletic brand also refused to offer her maternity protections, and would not guarantee payouts if her performance declined during pregnancy.
“EQUALITY > INCLUSIVITY (STOP TRYING TO ERASE WOMEN),” Jenner added in a follow-up.
“The differences between men and women are real and are a good thing! It doesn’t make trans ppl a bad thing, either.”
Earlier this week, Jenner launched the Fairness First PAC, a political action committee that has a goal of preventing biological males from competing in girls’ and women’s sports.
“Equality > Inclusion. From the top of the ballot on down this is what we will fight for,” Jenner tweeted on Tuesday.
“We will continue all aspects of protecting women in sports and put our parents back in charge of their child’s education!”
The former Olympian called out New York Post writer Allie Griffin late Thursday night, for writing a “hit piece” that she claimed took her tweets “entirely out of context.”
Griffin wrote an article earlier in the day that criticized Jenner for having “a very different attitude” about transgender people and brand partnerships, when she became an ambassador for H&M Sport a year after transitioning.
“Sportswear and sports are great ways to bring out a message and to create understanding,” Jenner said about the partnership in 2016.
“This is an issue of humanity. It doesn’t have borders. It affects every race, every color of skin. It doesn’t make any difference who you are.”
“To be involved with H&M on a global basis, to bring understanding, is really important,” she concluded.
In an angry tweet, Jenner said the the “comparison” was weak, because she is an athlete and has had “athletic brand deals” her whole life.
The former decathlete then claimed that she wasn’t bashing Mulvaney in her initial post, but was instead going after Nike for how they treated Felix when she got pregnant.
“It wasn’t commentary on Mulvaney, but on the poor treatment of other ambassadors, in what appears to be an effort to be woke,” Jenner walked back. “Mulvaney is smart.”
However, Jenner has a history of calling out Mulvaney, who made a video complaining about how she got stares for wearing tight shorts in public.
In the video, Mulvaney complained that her crotch “doesn’t look like other women’s crotches sometimes because mine doesn’t look like a little Barbie pocket.”
She said that her choices were to wear looser clothing, tuck her penis, or “normalize the bulge.”
“We are normalizing the bulge,” Mulvaney sing-songed. “Women can have bulges and that’s okay.”
When Republican Senator Marsha Blackburn called out the White House and Mulvaney for “radical left-wing” lunacy, Jenner agreed that the nation should “not ‘normalize’ any of what this person is doing. This is absurdity!”
Days later, Jenner went after Mulvaney on Twitter a second time. “There is a difference between acceptance and tolerance,” she wrote.
“And normalizing exposing your genitals in a public way and a public place. I do not support that at all, in the slightest,” Jenner concluded. “Dylan…congrats your trans with a penis.”
Nike and Bud Light have faced backlash from fans and conservatives for featuring Mulvaney.
Musician Kid Rock used cases of Bud Light as target practice on Sunday, while country legend Travis Tritt said he’s booting all of parent company Anheuser-Busch products from his tour.
Former Fox News anchor and co-host of “The View,” Jedediah Bila, tweeted that Mulvaney “is creating a caricature of what it means to be a woman,” in response to the Nike ad.
“Women do not behave like this. This is insulting to actual women,” she added. I wouldn’t give Nike a dime of my money.”
“Nike using a man to promote women’s clothing is par for the course for a company who sponsors a BLM cop-hater and uses Chinese slave labor to make their products to begin with…” posted conservative comedian Tim Young.