Conservative musician Kid Rock had a strong reaction to Bud Light’s budding brand partnership with transgender influencer Dylan Mulvaney.
Rock shared a video on Twitter Monday night, which began with his back to the camera, highlighting both his upcoming Fish Fry tour on his black hoodie and support for former President Donald Trump, with a white MAGA cap he wore backwards.
When Rock turned around to face the camera, he rubbed his chin and chuckled sardonically.
“Grandpa’s feeling a little frisky today,” he started. “Let me, uh, say something to all of you and be as clear and concise as possible.”
The “American Badass Singer,” brought an automatic rifle into frame, cocked it, and expertly took aim at an artfully arranged target of Bud Light cans and cases, which he blew into oblivion with an entire clip.
“F–k Bud Light,” he said while flicking off the camera. “F–k Anheuser-Busch. Have a terrific day.”
Fans were thrilled with Rock’s response to Bud Light’s campaign celebrating Mulvaney’s “365 Days of Girlhood,” which included the “king of beers” sending the transgender influencer cans with her face printed on them.
In a Saturday video post, Mulvaney told followers that the cans were her “most prized possession,” while cracking open a cold one and pretending not to know which sport collegiate athletes play during March Madness.
“This isn’t a parody,” tweeted perplexed journalist Ian Miles Cheong. “Dylan Mulvaney is now the face of Bud Light.”
Like Cheong, the internet was confused by the seemingly out of left field partnership, and when Rock shot up all his Bud Light, they were thrilled with his hot take.
“Never thought I’d see such a perfect video,” one follower replied.
“Kid Rock is all of us right now,” someone else wrote.
“He is an American badass!” Another added.
The hashtags #BoycottBudweiser and #BoycottBudLight have been trending since Mulvaney shared a follow-up video of herself girlishly dancing in a bubble bath, while drinking a beer.
“I’m not a huge fan of Cancel Culture, but if Dylan Mulvaney is the face of @budlight, then we definitely need to cancel Bud Light,” someone tweeted.
“Who the h–l at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson?” Questioned conservative commentator John Cardillo.
“Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
“Dylan Mulvaney identifies as a six-year-old girl,” someone else pointed out. “Why is Bud Light using a six-year-old girl to promote their beer?”
“If you insist that we must believe he’s a female, aren’t we also required to believe that he’s six years old?”
“Bud Light: The groomer of beers,” another responded.
The brand’s parent company, Anheuser-Busch, said that the partnership will help Bud Light “authentically connect” with their target demographic, and defended that the cans with Mulvaney’s face were not going to be sold in stores.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” the company said in a statement to Fox News Digital.
“From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Twitter isn’t sure which “audiences” Bud Light is trying to reach with the campaign.
“Everyone knows bud light drinkers are the most trans friendly bunch out here,” somebody summed up succinctly. “Way more so than the cosmo drinking crowd.”
“This is actually on brand,” another added. “Just as Mulvaney falsely identifies as a woman, Bud Light falsely identifies as a beer.”
RealClearPolitics founder Tom Bevan questioned “what percentage of its customer base did Bud Light alienate/lose forever with this stunt?”
Conservative star Dean Cain replied,” 70%. Just a guess…”