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Miller Lite Defends ‘Woke’ Ad After Tomi Lahren Goes Viral For Bemoaning The ‘Bad Bad Move’

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Tomi Lahren
Photo Credit: "Tomi Lahren" by Gage Skidmore is licensed under CC BY-SA 2.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-sa/2.0/?ref=openverse.

Miller Lite is trying very hard not to spark a Bud Light-like controversy after a woke video ad went viral two months after they buried it.

The pro-female ad, which was released March to celebrate Women’s History Month, denounced beer brands for selling their swill by featuring bikini-clad women.

In the video, comedian Ilana Glazer gave a history lesson about how “women were the ones doing the brewing” since beer’s origin.

“Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis,” she said while trashing promotional items featuring scantily dressed beer babes of the past.

“It’s time beer made it up to women, so today, Miller Lite is on a mission to clean up not just their s–t, but the whole beer industry’s s–t,” Glazer continued.

She detailed how the brand was buying back the dated promotional material and turning it into composting material.

From there, the composted bikini babes would be turned into fertilizer and used to grow hops, which the company planned to donate to women brewers.

However, after Bud Light’s Dylan Mulvaney controversy tanked Anheuser-Busch sales across the nation, Miller Lite quickly composted the female-forward ad campaign.

The video has been removed from most of the beer brand’s social media channels, and the URL for the campaign’s landing page reroutes to Miller Lite’s homepage.

Conservative critics were quick to blast the beer brand after the ad went viral on Monday.

“No no no no no! Miller Lite is my beer!” complained Tomi Lahren. “Who is running these companies?! Bad bad move.”

“Bud Light tanks their sales by going woke and dumps their marketing executives… Miller Lite: Hold my beer,” joked comedian Tim Young.
“Miller Lite just chose feminist and Hillary Clinton supporter Ilana Glazer to be their brand ambassador,” someone tweeted.
“This is how you alienate your entire base of working class Americans.”
“Miller Lite said to Bud Light, “hold my beer,” and decided to create a new ad campaign straight out of early 2010s “I hate all men” feminism to sell a drink to customers they hate,” posted journalist Ian Miles Cheong.
Outkick’s Clay Travis concurred. “Miller Lite saw the Bud Light disaster and decided they needed their own woke beer ad.”
“These companies are broken & have no idea who actually consumes their products,” he wrote.
Miller Light owner Molson Coors told the New York Post that the company wasn’t trying to be controversial.
“This video was about two things: worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer,” a spokesperson said.
Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March.”

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